The Beauty industry has seen many online trends come and go, but there are a decent number that either stay around or resurface in the cycle of pop culture. Dopamine beauty is one of those beauty trends. Gaining popularity in 2022, the Dopamine beauty trend involves participants incorporating fun and playful colors and textures into their makeup. However, it has since evolved into a sort of lifestyle.
Dopamine beauty focuses on using makeup and skincare to boost the mood of a person. Incorporating wellness within the beauty industry has been on the rise in recent years, and trends like dopamine beauty certainly have had their successes. It has held on strong since it first gained popularity, and some might even say necessary.
In a time where things have grown uncertain, considering politics, the economy, and other terrible current events. Many people are eager to find ways to weather the storm and stay positive. Dopamine beauty can be a way for people to find solace in their lives, just for a little while.
Currently, the trend maintains its staying power thanks to the multitude of influencers and celebrities incorporating the style within their look, including Taylor Swift, Sabrina Carpenter, and more.
These influencers have led the charge, cementing the trend as a staple within the beauty industry, one that is less focused on being refined and formulaic. Instead, dopamine beauty has urged people to embrace a personalized style and happiness. This trend will certainly continue, and while it might not be suited for the fall and winter months, it will most certainly keep dominating in the spring and summer.
