Global news media company CNN recently added Rachel Tashjian to its ranks of senior reporters. Previously, Tashjian was a fashion critic for The Washington Post, the fashion news director at Harper’s Bazaar, and more.
It’s the latest effort from the media company to beef up their digital subscription service, overseen by Choire Sicha, with topics that often don’t see much coverage on its primetime TV slots.
The addition of Tashjian will likely see CNN join The New York Times and The Wall Street Journal in fashion journalism. While the fashion industry remains one of the most profitable globally, it receives insufficient coverage from media companies.
Hopefully, this addition to CNN will result in an increase in fashion topics covered on their TV slots. This exposure will no doubt increase the interest of the general public. For years, despite how integral fashion is within society, fashion-specific media have been generally sustained by enthusiasts, others deep within the industry, or those looking to get their break.
CNN adjacent shows like Anthony Bourdain: No Reservations did wonders for garnering mainstream interest in the food and travel industry; why can’t the same be said for fashion?
Regardless, with how tumultuous subscription services have become in the past few years, CNN will have their work cut out for them to keep the attention of their subscribers.
