For many readers, especially those who enjoy romance, Colleen Hoover has become a household name. With her first book published, Slammed, becoming a bestseller in 2012 allowing her to have a publishing deal and turn her life as an author into a full-time career. As of May 2025, Hoover has published 25 books, with 15 of them becoming bestsellers. She also has two books that have been turned into feature films, It Ends With Us and Regretting You, with two more for Verity and Reminders of Him in the planning stages.
Her major takeover can be contributed to TikTok’s readers audience, or known as #BookTok. Starting during the Covid-19 pandemic, her books stole the hearts of #BookTok and her fanbase exploded. Her 2016 novel, It Ends With Us, was the center of attention at the start of her discovery, but fans began to find more and more of her books. These fans she gained during this time have stayed loyal to Hoover, and she has quickly become one of the most successful authors of this generation.
She has also dominated the bestselling lists time and time again, having held six out of the top ten bestselling books in the New York Times. Hoover tends to outsell many major authors such as Stephen King, James Patterson, and even Dr. Suess. In 2022, she had sold over 8.6 million print copies of her books, and her total sales to date are estimated to be over 30 million copies. Not only has she stolen the hearts of avid #BookTok fans, but she has stolen the hearts of people all across the globe.
Hoover’s most recent book, Woman Down, was released on January 13, 2026. It was almost immediately a New York Times bestseller, and held top spots in both genres of contemporary romance and psychological thrillers. As the year continues, two more feature films based on books by Hoover are set to be filmed and released. Her takeover did not stop during the pandemic, and it does not seem like she will be slowing down anytime soon.
Not only has #BookTok introduced readers to all sorts of new titles, but it introduced an entirely different lifestyle for Colleen Hoover. All of the fans she has gained remain loyal and her success continues to increase. Everyone who has picked up a copy of her books is still excited to rush back to the bookstore and pick up whatever story she has written for us as soon as possible!
