The music industry has changed, not just for artists but also for consumers. Current events have resulted in rapid price increases that have made easily accessible music activities like concerts and festivals expensive and in short supply. In 2024, Pollstar noted that concert ticket prices hit a record-high average of $135.92, and in 2026, average prices are around that same range, while major stadium tickets are averaging over $216.
While major music artists and bands have been able to handle these rising expenses, it’s hurting newer artists. Additionally, with how important concerts and festivals have become to artists’ revenue, an increase in prices is expected, but it also has the unfortunate after-effect of limiting the number of people who could attend.
For newer artists, who would need the massive reach big festivals and concert venues offer, these opportunities are becoming harder to come by. That said, there are solutions. Instead of focusing on massive venues, artists shouldn’t overlook the power of touring in local venues.
From a practical sense, small venues in local theaters and colleges can offer new artists a more intimate setting to build their brand and their connection with their listeners through word of mouth. Opportunities for live music have become increasingly harder to come by, especially in cities and towns that haven’t had much luck in getting live entertainment. Additionally, local tours don’t cost nearly as much to set up as in major stadiums.
