Aniyah Smith is a makeup artist and 2020 graduate of the Fashion Institute of Technology with a B.S is cosmetics and fragrance marketing, and a minor in design thinking. Aniyah has gained notoriety due to her immense creativity and use of bold colors and designs. She says that she pulls inspiration from everywhere, living in New York City and loves browsing Pinterest color pallets for ideas. She also uses her platform to “build a space for black women in the industry,” whom she recognized at an early age are often left out in the industry. In an interview with makeup.com she said that her “goal is to build a brand that caters to everyone but serves as an example for Black women.”