Beauty
The pink tax theory is a theory about gender-based marketing strategies that says products marketed toward women are often more expensive than their alternatives. Not only is this another way of discriminating against women, it’s a way to take power away from us. If you’re here to roll your eyes...
Korean beauty products rose in popularity in the United States thanks to the rising popularity of K-pop in the early 2010s. Since then, these beauty products have grown to have a consumer base of various backgrounds. However, the recent negative trade relations between the United States and South Korea due...
I’m not sure when or where the lip oil craze started, but it looks like it’s here to stay. Many brands such as Summer Fridays, Fenty Beauty and Well People have already embraced the growing trend and launched their own lip oils. Gone are the days of the over-glossed, ultra-tacky...
Korean and Japanese makeup brands have proven superior to their Western counterparts. Brands like Dasique, Club Clio, and Entropy are changing the makeup game. One of the main reasons Korean and Japanese makeup brands dominate the market is their integration of skincare into makeup products, which protects our skin instead...
As with everything, the prices of cosmetics are rising. Nowadays, drug store makeup costs the same amount as luxury makeup, defeating the purpose of having cosmetics in accessible places like drugstores. It might seem like the rising prices are due to inflation, but a closer look at the beauty industry...
In the wake of the COVID pandemic, a new aesthetic rose through the cracks with tailored Pinterest boards and TikTok videos espousing the perfection of the “Clean Girl Aesthetic.” This lifestyle focuses on health, beauty, and wellbeing. The aesthetic promotes ethical and clean products, skincare, minimal hair and makeup, and...
In an already divided nation, TikTok has brewed another way to separate liberals and conservatives: by their makeup looks. After having redownloaded TikTok this past week, after a very short ban of the app in the United States, I stumbled across the resurgence of this liberal vs. conservative makeup trend...
On the surface, it appears as a simple, sleek, jade triangle, but the gua sha has the power to transform a face, eliminate a double chin, and sharpen cheekbones without any plastic surgery or injections. This fantastic tool was designed by traditional Chinese medicine to help drain fluids around the...
As women across the globe gather to determine who is the most beautiful and earn national pageant titles, one country is stepping away from the tradition. In late 2024, Miss Netherlands organizer Monica Van Ee announced that the pageant would no longer be held, declaring the feminine beauty competition “no...
The global beauty industry is undergoing a significant shift, with men stepping into the spotlight as key consumers of skincare, grooming, and beauty products. Once considered taboo or reserved for women, the concept of men’s beauty is breaking stereotypes and redefining societal norms. The rise of men embracing self-care is...
The 2025 Miss America winner was crowned on Sunday, January 5. Abbie Stockard, crowned Miss Alabama in June, took home the crown and $55,000. Stockard is a 22-year-old nursing student and cheerleader for Auburn University. The competition saw 51 competitors—one for every US state, Washington DC, and Puerto Rico. The...
Out with the old and in with the fringe! Bangs are back and bigger than ever in 2025, thanks partly to some celebrities rocking the latest look. From Daisy Edgar-Jones to Billie Eilish, all of the hottest celebrities have revealed new looks over the last year, including a variety of...
