It’s commonplace for a movie to get announced for a feature release around a year or two in advance; that way people know what the studio behind it is working on. Typically, this is accompanied by a title drop or some form of announcement trailer. However, in modern times, it’s become a trend for one of the biggest movie producers, Disney, to announce their schedule of movies far in advance of when they’d actually release them.
Avengers: Secret Wars was announced in 2022; the movie is planned for a 2027 release. There’s a Blade movie announced in 2019 with no release date in sight. In 2010, several Avatar sequels were announced, but only a few were released in the 2020s, with more to come in the next few years. By revealing these movies so early, these announcements function as a commitment to making them; these studios get trapped into making the movies or delaying them indefinitely.
Some of the movie’s announcements don’t even have titles yet, like “Untitled X-Men movie” coming out in 2028. There’s no intrigue to these announcements; they come out in droves, showing as little as possible so they can use whatever story leeway they can get and wait multiple years.
The third Spider-Verse movie was announced in 2021, and it’s been delayed multiple times, originally set for 2024, then 2025, and now June 18th, 2027, with the possibility of another delay. Movie announcements should feel special, like there’s an upcoming feature film, but film culture has evolved so much to the point people will consume anything, so Disney just lays out their whole plan.
For a company proclaiming to be the most magical company on earth, they’ve sure done a good job of removing the magic from an announcement trailer. Movie trailers should have some pizzazz and at least show what the movie looks like in the trailer without spoiling the plot. People have lowered their standards, since Disney knows they have an audience that’ll consume anything they produce, even if they don’t like it.
