Girls, if you want to look as stunning and seductive as Emma Watson in her latest ad, forget about lip glosses and say “Hello” to a new lipsticks line by Lancôme. The cosmetic company is launching a new line of lipsticks and nail polishes called Rouge in Love and Vernis in Love that’s geared towards the young generation.
According to Youcef Nabi, president of Lancôme International, “…the idea is to make this young generation — that has been a gloss fan — come back to using lipsticks…they were complaining about the fact that the classical lipsticks were heavy on lips. So we invented a formula which is a brand new generation of texture that is at the same time very intense color and six-hour perfect wear.”
To make the new lines more alluring to young women, the company plans to introduce a new app, Virtual Mirror, along with the lipstick.
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