Pop Star Shamed for Promoting Soft Drink

Everyone from Michael J. Fox to Michael Jackson to Britney Spears has been the face of a popular soda campaign but it seems that a few consumer advocacy groups have had enough. The groups ran a full-page ad in Variety this week shaming “Roar” singer Katy Perry for marketing Pepsi to her young fans. Pepsi had been linked to the marketing for Perry’s 3D concert movie, as well as the campaign that let fans vote on which song the “Teenage Dream” songstress performed at the 2013 VMAs. She does not, however, have a long-term contract with Pepsi. Even so, the Variety ad targeted the singer, saying “Being popular among children brings with it an enormous responsibility. Don’t exploit that popularity by marketing a product that causes disease in your fans.” Michael Jacobson, executive director of the group, added that one out of every three children is overweight or obese, and a child is 60 percent more likely to become overweight if they drink just one sugary drink per day. So far, Perry’s people have no comment but it’s clear the star is not feeling the Joy of Pepsi right now.


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