Selena Gomez’s cosmetic brand, Rare Beauty, has just launched a new perfume, Rare Eau de Parfum, and the scent has been described as gourmand, thanks to its caramel, pistachio and vanilla profiles. Many are raving about debut perfume, but fail to realize it’s more than just a scent. This is a breakthrough in the beauty […]
Tag: beauty
Goodbye Dark Brows, Hello Bleach
Just a few short years ago, we were all grabbing our pencils and concealers to watch the latest tutorial on how to get the “Instagram” eyebrow. Now? Well, bleach is having its turn. From runways to Tiktoks, women everywhere are ditching the pomade and turning to peroxide. Bleach brows were first seen in the high […]
What AI Models Say About the Future of Beauty Standards
Guess recently released a two-page campaign in the latest edition of Vogue featuring a beautiful blonde model. She’s seen both leaning against a blue wall and sitting on a table showing off some of Guess’ newest clothes. Great, right? Yes, until you read the fine print. She’s AI. Completely not a real model. There’s already […]
GRWM Videos Change How We See Ourselves
Everyone online has seen the trend. A girl, recording on TikTok, starts doing her makeup while talking about her life. Whether it be her weekend plans, a breakup or a pimple on her chin, we are all obsessed with the gossip. It’s not about just getting ready, it’s the whole process of sharing yourself. When […]
“Blush Blindness” Is Better Than None At All
Most girls have had that moment of finishing up your makeup and wondering: I feel like I’m missing something? Maybe you add a bit more sparkle to your eyelids or refresh that gloss on your lips, but, for me, there’s always one answer to complete the look – more blush. I usually end up looking […]
No Salon, No Problem: Embracing DIY Haircuts
I’ve been thinking about cutting bangs for a while, and the other day I decided to just go for it. I took out a pair of scissors and cut them right then, right there. It’s not unusual for me; I often give myself these DIY haircuts. When I casually mention this to my friends, however, […]
The Hidden Cost of the Lip Filler Trend
Lip filler. Plumping gloss. Lip flip. Injectables. Everyone is obsessed with securing a lush, new pout. Lip filler has officially reached a global market value of $1.45 billion, and is expected to continue rising over the next five years. This is fueled by social media and influencer trends, promising a quick fix for your self-esteem. […]
Dear Beauty Brands, Stop Using Inclusivity as a Sales Tactic
Dear Beauty Brands, We see you just launched a new set of darker foundation shades, congrats! The new campaign? Loved the diversity – and how it’s just in time for your quarterly sales goals! Sure, it looks like progress, but most of the effort seems reserved for the marketing department. Diversity and inclusivity have become […]
What’s So Terrifying About Looking Older?
One of my friends recently called me in a panic, completely distraught over the discovery of her first gray hair. My mom can remember the first time she noticed wrinkles around her eyes. My aunt always mentions how lucky I am to still have some “bounce” to my skin. We have all collectively become obsessed […]
More Than Makeup – It’s Therapy
I never thought a tube of mascara mattered much – until I needed it to. I mean it’s silly in theory, but doing my makeup each morning gives me a reason to start the day. And no, it isn’t about wanting to look different – it is a time that is mine, and mine alone. […]
Do Celebrities Owe Us Honesty About Their Plastic Surgery?
Let’s be real, most celebrities have plastic surgery – it’s whether or not they admit it is the question. In today’s age, everyone seems to be obsessed with authenticity, yet so many famous faces won’t admit that those faces are well…fake. They influence almost every aspect of our beauty standards, so don’t they owe us […]
Going Makeup Free Is the New Status Symbol
A bare face seems to be the new bold look. Whether it be Pamela Anderson walking the red carpet or Alicia Keys on magazine covers, celebrities everywhere are ditching makeup. Even on social media you seen influencers embracing the #WokeUpLikeThis selfie. The messaging behind this is one of reclaiming natural beauty or fighting against standards, […]
