Energy Drinks have been a popular commodity for decades, especially among the younger generations. While there is no shortage of criticisms and controversy within its industry, a new energy drink may be the topic of negative conversation in the coming months. Alani Nu is an energy drink founded in 2018 by fitness influencer Katy Hearn […]
Tag: Energy Drinks
Bad Sports Marketing: Energy Drinks Don’t Mix with Rigorous Physical Activity
Every major sporting event, from televised football games to grassroots skateboarding competitions features them. Banners, commercials and star athletes all proclaim the same message: The secret to peak performance is a brightly colored can of liquid energy. These beverages, packed with a potent brew of caffeine, sugar and artificial stimulants have been brilliantly marketed as […]
