Buying new makeup products because our favorite creators used them is not anything new or foreign. If we recall the Youtube beauty channel empire of the 2010s, we remember running to the makeup store as soon as videos dropped. We all desired to be able to paint our faces the same way, despite how much […]
Tag: Makeup
I Don’t Wear Makeup, But I Love Watching Other People Do It
I don’t wear makeup. Not for any particular reason, and not because I have a strong stance against it. I just never truly picked it up. I’ve never owned a foundation brush, never contoured my cheekbones and couldn’t tell you the difference between warm and cool tones if my life depended on it. Still, I’ve […]
The First Time I Realized I’m “Supposed” to Wear Makeup
Picture this: it’s the night of your 6th grade dance, and you’ve been counting down the days for weeks. You’ve never been to a school dance before, so you have no real idea what to expect. It doesn’t matter that it’s just “Neon Night.” It’s your first dance, and that means you have to look […]
The Problem with the Phrase “You Don’t Need Makeup”
“You don’t need makeup.” It sounds like a kind thing to say. Some people might even enjoy hearing this. Honestly, every time I heard this phrase, I knew the person saying it meant it as a compliment. It’s supposed to be a good thing. I would be inclined to agree if I didn’t notice the […]
The No Mascara Look Is the Way to Go
Mascara has always been my least favorite part of doing my makeup. There are always clumps, smudges and that constant worry of either too little or way too much. It’s genuinely exhausting. All that struggle, until I came to such an obvious conclusion – no one is forcing me to wear mascara. It sounds silly, […]
Goodbye Dark Brows, Hello Bleach
Just a few short years ago, we were all grabbing our pencils and concealers to watch the latest tutorial on how to get the “Instagram” eyebrow. Now? Well, bleach is having its turn. From runways to Tiktoks, women everywhere are ditching the pomade and turning to peroxide. Bleach brows were first seen in the high […]
GRWM Videos Change How We See Ourselves
Everyone online has seen the trend. A girl, recording on TikTok, starts doing her makeup while talking about her life. Whether it be her weekend plans, a breakup or a pimple on her chin, we are all obsessed with the gossip. It’s not about just getting ready, it’s the whole process of sharing yourself. When […]
“Blush Blindness” Is Better Than None At All
Most girls have had that moment of finishing up your makeup and wondering: I feel like I’m missing something? Maybe you add a bit more sparkle to your eyelids or refresh that gloss on your lips, but, for me, there’s always one answer to complete the look – more blush. I usually end up looking […]
More Than Makeup – It’s Therapy
I never thought a tube of mascara mattered much – until I needed it to. I mean it’s silly in theory, but doing my makeup each morning gives me a reason to start the day. And no, it isn’t about wanting to look different – it is a time that is mine, and mine alone. […]
Makeup Products Are Still Toxic
The beauty industry is no stranger to bad business practices. Despite an increased effort by companies within the industry to turn to more sustainable and environmentally friendly methods, certain beauty products still contain toxic materials. The Environmental Working Group found that 88 toxic chemicals have been found in more than 73,000 products since 2020. According […]
K-Beauty Products Will always be popular Within the US.
Korean beauty products rose in popularity in the United States thanks to the rising popularity of K-pop in the early 2010s. Since then, these beauty products have grown to have a consumer base of various backgrounds. However, the recent negative trade relations between the United States and South Korea due to the Trump Administration could […]
Op-Ed: Lip Oils Are In, Lip Gloss Is Out
I’m not sure when or where the lip oil craze started, but it looks like it’s here to stay. Many brands such as Summer Fridays, Fenty Beauty and Well People have already embraced the growing trend and launched their own lip oils. Gone are the days of the over-glossed, ultra-tacky finish that left strands of […]
