TikTok star, Charli D’Amelio, was recently cast as a dancer in the Broadway production “& Juliet,” drawing in a new fanbase. Social media stars aren’t just promoting shows anymore, but taking part in them. This encourages younger audiences to explore the theater world, but many wonder if these creators genuinely deserve their spot. Although many […]
Tag: Marketing
American Eagle Knew Exactly What It Was Doing
Sydney Sweeney has great jeans, or genes, or both. That’s what it seems the newest American Eagle ad is trying to sell us. This campaign, featuring the blonde-haired blue-eyed beauty, has stirred up a great deal of controversy. This controversy has fueled conversation – and also sales. So, what if I told you this wasn’t […]
Your Body Doesn’t Need a Juice Cleanse
Imagine this. You’re down $50. There’s an array of colorful liquids in your fridge. Your stomach is already growling. And it’s only day one. But, hey, anything for a detox, right? Wrong. The truth is, despite the raves from friends and all those Instagram ads, juice cleanses aren’t necessarily super healthy. In some cases, they […]
When Anti-Establishment Tropes In Games Become Corporate Strategy
In today’s gaming landscape, anti-establishment narratives are no longer just an edgy storytelling device — they’re a marketing strategy. From punk-fueled dystopias to glitch-ridden corporate hellscapes, game studios are cashing in on rebellion. But the irony is hard to ignore: how can multi-billion-dollar companies sell dissent while controlling the very systems players are supposedly resisting? […]
Dear Beauty Brands, Stop Using Inclusivity as a Sales Tactic
Dear Beauty Brands, We see you just launched a new set of darker foundation shades, congrats! The new campaign? Loved the diversity – and how it’s just in time for your quarterly sales goals! Sure, it looks like progress, but most of the effort seems reserved for the marketing department. Diversity and inclusivity have become […]
A Model of Compassion and Patricia Rosario’s Mission of Helping Others
When you think of a model, you might think of a pretty face and smile, but Patricia Rosario is much more than that. Rosario, a trailblazer in the modeling and marketing industry, has transformed traditional modeling and marketing into a sanctuary of support, empowerment and cultural representation with her company, Unique Models and Marketing. As […]
