Tag: Mattel

Barbie’s Influence on Modern Beauty Standards

Barbie’s Influence on Modern Beauty Standards

When Ruth Handler noticed that the girls’ toy market was dominated by baby dolls, she was inspired to develop a 3D toy that “was about exploring the experience of being a grown woman”. Drawing on the appearance of Bild Lilli, a German comic strip character, Handler created the iconic Barbie doll we know today. Released […]

Barbie’s Bookstore Adventure

Barbie’s Bookstore Adventure

Come on, Barbie, let’s go party… at the bookstore? Mattel has announced that Barbie will be starring in her first YA (young adult) book. Set in a magical fantasy world, Barbie: Dreamscape will be written by #1 New York Times Bestselling author Alex Aster, who rose to fame with the publication of her Lightlark series. […]

Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!