Bad Sports Marketing: Energy Drinks Don’t Mix with Rigorous Physical Activity
Every major sporting event, from televised football games to grassroots skateboarding competitions features them. Banners, commercials and star athletes all proclaim the same message: The secret to peak performance is a brightly colored can of liquid energy. These beverages, packed with a potent brew of caffeine, sugar and artificial stimulants have been brilliantly marketed as […]
