Red Bull has dominated the energy drink market for decades since its global debut in 1997. However, the past decade has seen several competitors gain significant amounts of success, prompting the drink company to focus on other avenues to stay relevant. For Red Bull, that avenue came in the form of sports sponsorships It was […]
Tag: Red Bull
Why Energy Drinks Are Your Worst Enemy
Trust me, we all know the iconic slogan “Red Bull gives you wings” —but I’m 100% confident that the slogan wasn’t meant to be taken literally. Energy drinks give you strength, energy, and dopamine boosts, but they can also give you anxiety, digestive issues, and cardiac troubles. The growing dependence on energy drinks should, if […]
Bad Sports Marketing: Energy Drinks Don’t Mix with Rigorous Physical Activity
Every major sporting event, from televised football games to grassroots skateboarding competitions features them. Banners, commercials and star athletes all proclaim the same message: The secret to peak performance is a brightly colored can of liquid energy. These beverages, packed with a potent brew of caffeine, sugar and artificial stimulants have been brilliantly marketed as […]
The Hidden Dangers of Energy Drinks
Energy drink consumption is increasing, especially among teens and younger athletes, but the energy boost they can provide might not be worth the harmful effects. Some brands are obviously more harmful than others, including Reign, Bang, and Rockstar, but even eliminating the healthier energy drink options will be beneficial for you in the long run. […]
