The Rise of Popular Denim Brand: EB Denim

Beginning her vintage sales in high school on the locker room floor back in 2016, Elena Bonvicini has grabbed the attention of denim lovers everywhere with her unique line, EB Denim.

Bonvicini’s brand was built on the foundation of “exclusive upcycled vintage” and is now thoughtfully manufactured in Los Angeles, California. Popular EB Denim trends include split tones, unleveled waistbands, and mismatched seams. The brand also provides tops, dresses, skirts, shorts, and jackets, yet the emphasis seems to remain on pants. 

In addition to its own site, EB Denim can be found on Revolve, Bergdorf Goodman, Aritzia, Fred Segal, FWRD, Sanahunt, Selfridges, and Desordre. 

EB Denim has received many notable press shoutouts, including VOGUE, WhoWhatWear, Harper’s BAZAAR, ELLE, Nylon, POOSH, TZR, POPSUGAR, and many more. In March of 2021, VOGUE wrote, “Now the jeans produced by Bonvicini are chosen by half of Los Angeles,” and in January of this year, EB Denim made Harper’s BAZAAR’s list of “The Absolute Best White Jeans to Shop Now.” 

Countless social media influencers and A-List celebrities have been photographed in Bonvicini’s line, such as Kylie Jenner, Gigi Hadid, Hailey Bieber, James Charles, Bella Hadid, Elsa Hosk, Kendall Jenner, Maeve Rielly, Addison Rae, Doja Cat, and Jack Harlow. 

In May of 2021, Megan Fox took to the stage with Fiancé Machine Gun Kelly in EB Denim’s split hem jeans, and in a recent concert during his Justice World Tour, pop singer Justin Bieber wore the brand’s Varsity Jacket. 

This is just the beginning for EB Denim and quite the beginning at that.


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