SKIMS is a shapewear brand by Kim Kardashian that launched in 2018. The company is extremely well known for their shapewear bodysuits. As the brand has grown, it has expanded to include items such as underwear, loungewear, lingerie, and swimwear.
SKIMS is known for their wide inclusivity, involving skin colors, size, and an array of items. They offer sizes XXS through 5X. They have a diversity of 8+ skin tones in products that are aimed to blend into your skin. SKIMS has also created a variety of items in each category, making sure there is an option that everyone will feel comfortable with.
The fabric of SKIMS items has also been researched to be the best. The items are all incredibly soft, but also sturdy and long lasting. Through many washes the products have continually held up and been in great condition.
SKIMS has proven to be one of the best brands out there as there is a ton of work and study put into their products. Products are not released just to be released. Each product clearly has time put into it to make it the best. The staple pieces on the website have held their standing as staple pieces because people continue to come back to them and love them.
SKIMS has also shown an incredible marketing strategy. They continue to have big name influencers and celebrities model their items. One of the biggest drops was this past Valentine’s Day, when SKIMS had singer Lana Del Rey as the face of the launch. An entire romance line was dropped through this launch. Lana Del Rey is known for her romantic music and message, making her the exact model that SKIMS could have had.
Another thing that SKIMS has done is they had the actress Nicola Coughlan model for them right at the height of her new season of “Bridgerton.” Coughlan was all over the news for her new season portraying Penelope’s love story. With the media focused on her, SKIMS swooped in and had her do an ad for their brand. This brought an incredible amount of attention and admiration for SKIMS.
Finding the right shapewear and undergarments can be stressful and overwhelming. SKIMS has created a brand that has everything you can need but also focuses on the basic essentials. Through these essentials, you can find the items to set up your closet for every need you may have.
