FIFA has expressed in a recent report their support for BTS as the singer to perform at the World Cup’s opening Ceremony. The K-pop group is also expected to release a new song for the 2022 FIFA Qatar World Cup as part of the Goal of the Century campaign as Hyundai’s global ambassador.
FIFA has historically entrusted many popular singers to perform at the World Cup’s opening ceremony in previous years. At the 2014 World Cup in Brazil, Jennifer Lopez performed the official theme song, “We are one,” and Robbie Williams sang “Let Me Entertain You” at the 2018 World Cup opening in Russia.
BTS is one of the most prominent groups in the world of K-pop. The septet consisting of members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook, who also co-write and co-produce their own material, are in constant search of a newer and fresher sound and do not hesitate to venture into different styles. Now, the Bangtan Boys are making one of their dreams come true by entering a field they’re not familiar with, soccer.
The release date of the new song is to be confirmed yet, and although it is not going to be the main theme of this year’s World Cup—an honor that goes to Hayya Hayya (Better Together) by Aisha, Davido, and Trinidad Cardona, the motor company Hyundai will be using BTS’ new material in all of their marketing campaigns.
Earlier this year, RM became the narrator for Hyundai’s ad for the Qatar 2022 Football World Cup. The campaign titled Goal of the Century featured several star football players, including the legend Steven Gerrard, who voiced Hyundai Motors’ sustainability plan to be promoted during the FIFA 2022 World Cup. The clip was narrated by BTS’s member RM, and it soon went viral, with over 11 million views in just a few hours and tons of reactions.
The Qatar World Cup 2022 will begin on November 20th, extending until December 18th. An exemption was made this time, considering the fact that the temperature in Qatar is over 40 degree Celsius in the summer, so this is the first time that the World Cup will be held in November.
