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Cruelty-free makeup should be advertised more (Op-Ed)

Makeup is extremely popular, both in America and internationally. However, many well-known, high-quality makeup companies are not cruelty-free. To make sure they’re safe for humans, their products are often tested on animals before being made available to the public.

The biggest makeup brands take up nearly half of every makeup section, but it’s time cruelty-free brands get the recognition they deserve. Unfortunately, with big brands being as rich and successful as they are, this is easier said than done.

I’d say that most of us aren’t particularly fond of the idea of animals through any sort of testing. Testing makeup on animals, however, is a sickening process that always ends poorly for the critters subjected to such processes.

Makeup needs to be tested in one way or another, though. Customers don’t want to get a nasty reaction, after all. But, without animals, how is it done? According to Cruelty-Free International, bacteria, human tissues and cells, computer models, and chemical methods are used by cruelty-free makeup companies. I can’t speak for everyone, but if it’s not hurting a living being, I’d say this option is much more humane.

Vegan Beauty Review advertises cruelty-free brands of makeup including Pixi by Petra, Orly, and e.l.f. While vegan and animal-rights-centric websites are a good start for cruelty-free makeup companies, it doesn’t get them the recognition such passionate, well-meaning companies deserve. This is unfortunate, as all three have high reviews on many websites, including Amazon and Target.

With how much commercial time the ASPCA and organizations that work to save endangered animals have received over the years, it’s shocking that animal testing hasn’t gotten more coverage. If cruelty-free brands were to get more advertising time, they could explain their method of testing and further get their name out there.

We live in a world that wants to save animals. Ironically, one of the very things that can be done to do this, choosing or advertising cruelty-free makeup, gets the least amount of discussion. Increasing advertisement by any means, social media or television, for cruelty-free companies would get more amazing products purchased and just might make a difference. It’s a win-win.

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