• Home
  • Beauty
  • Hailey Bieber Skincare Brand Sued Over Name “Rhode”

Hailey Bieber Skincare Brand Sued Over Name “Rhode”

Model Hailey Rhode Bieber, formerly Hailey Rhode Baldwin before her marriage to Justin Bieber, has always been admired for her flawless skin as well as her constant “clean-girl” appearance. While a plethora of celebrities has been known to release skincare and makeup lines, fans have been anxious for the release of Bieber’s line “Rhode” in hopes that her products will help others achieve her glowy complexion as well. However, only a few days after the drop of her new skincare line, Hailey is being sued by an NYC clothing company over the name “Rhode.”

The company “Rhode NYC” claimed that Bieber approached them four years ago, attempting to buy the trademark to the name, only to be turned down, considering the fashion company has existed under the “Rhode” name for eight years now. Owners Purna Khatau and Phoebe Vickers claim that Hailey Bieber still adopted the name “Rhode” for her skincare brand, despite knowing that the trademark was already taken. The lawyer now handling this trademark infringement lawsuit said that while ‘Rhode’ is Hailey’s middle name, that is no excuse for blatantly disregarding trademark laws, and continuing to steal the name from this minority co-owned clothing company.

Other celebrities have been accused of using their rich privilege to take names from smaller companies, such as Kim Kardashian who recently came under fire for her skincare line SKKN, seemingly identical to a black-owned company called SKN. Owners of the clothing company “Rhode NYC” have emphasized that the last thing that they want to do is put down other female entrepreneurs like Hailey Bieber, but it is difficult to see the silver-lining when Bieber is a massive celebrity who could have seemingly chosen any name. Hailey’s use of the same name as Khatau and Vickers’s brand naturally causes harm to their company, creating a confusion between the two brands as well as clouding all hashtags, posts, and searches for their company “Rhode” with Hailey’s company “Rhode.” 

One can hope that Hailey Bieber will change her mind about her company’s name before the lawsuit continues on so that skincare aficionados can enjoy her dewy-skin products knowing that the owner respects the rights of other female-owned companies.


Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Join Our Mailing List

    Recent Articles

    e.l.f. Beauty Stock Is Booming 

    One of the most affordable makeup brands on the market, e.l.f., was founded in 2004 in Oakland, California with the goal of “selling premium cosmetics” for only a dollar. Through the 2010 era of YouTube beauty gurus like Bethany Mota, the popularity of the brand skyrocketed as tweens and teens jumped to get their hands on all the products they could at an extremely reasonable price point.

    Ulta Beauty Launches Digital Innovation Fund

    The largest beauty retailer in the United States has just announced the official launch of Prisma Ventures, a digital innovation that will invest $20 million in technology startups. The main objective behind this launch is to encourage long-term partnerships by providing these tech startups an insight into Ulta’s expertise and resources. Fund participants will receive access to Ulta Beauty’s innovation team, consumer insights, and in-market testing opportunities.

    Why Tanning Lotion Is Better Than
    Actual Sun Tanning

    I’m sure most people out there love being outside in the sun and getting tan. There’s nothing wrong with going outside to get some vitamin D! But if you love tanning and do it frequently, that’s when the issue starts to arise. Being outside in the sun too long or frequently, without any form of sun protection is dangerous. So if you want to get tan, the best thing for you to do is get some tanning lotion.

    Signs That Your Makeup Products Have Gone Bad

    Chances are that in your makeup drawer right now, there is no doubt at least one product that has been sitting there for at least 5 years that you still haven’t thrown out. For the higher price point of some luxury products, it makes sense that it’s harder to part with that $30 mascara after only a few months. While a lot of cosmetic items will most likely be fine to use after the expiration date, some can form bacteria more easily the longer you wait, possibly leading to infections on your skin or eyes. 

    Idris and Sabrina Elba Launch S’able Labs Skin Care

    Actor Idris and wife Sabrina Elba have officially launched their new genderless skincare brand called S’able Labs with three products made entirely with natural ingredients from East Africa. “We’re really at the ethos of inside-out. We believe people that feel good, do good…in whatever aspect that is,” Sabrina states. “You need to look after yourself in order to be a better partner,” adds Idris.

    Zendaya Reveals Blonde Hair on Instagram

    Earlier this year, Zendaya decided to abandon her dark locks, and she went for a honey shade, which looked pretty amazing on her. Ever since then, we had not seen any more pictures of her new style until a couple of hours ago when she shared a story on Instagram, flaunting her new haircut. The Euphoria star uploaded an Instagram video captioned “I feel like I just cut my hair…” The video was only up for a few hours, but it had fans raving about her new look and taking screenshots to share on social media.

    Hey! Are you enjoying NYCTastemakers? Make sure to join our mailing list for NYCTM and never miss the chance to read all of our articles!