Kim Kardashian West’s Collaboration With Fendi

Reality star Kim Kardashian West’s shapewear and lingerie brand, Skims, announced its collaboration with Italian Fashion House Fendi, which is set to launch on November 9th. 

The collection focuses on form-fitting garments like hosiery, underwear and sportswear, with each piece covered in a sprawling Skims x Fendi monogram print. According to Fendi, the collaboration also includes one bonded leather dress that comes in myriad neutral tones and “draws upon Roman aesthetics to offer statuesque transformation.”

The brand has been quite successful since its debut in 2019. Last year, Skims struck a deal with Nordstrom and has been growing ever since. In May, they also released a flesh-toned face mask. Skims also became the official underwear outfitter for Team USA during the Tokyo Olympic Games in July. 

Fendi creative director Kim Jones said that the idea of collaborating came during a meeting with his team in Rome. “Suddenly, all the women went silent and started looking at their phones,” Jones said. “I didn’t know what was going on, but they were waiting for the launch of the new SKIMS collection. It was then that I thought: let’s do something together.”

“Both Fendi and Skims have a cultural power very different from each other, but equally as strong,” West said in the statement. “The innovation in fabrics and fit typical to Skims paired with the luxury and quality of Fendi may feel unexpected to some people, but the similarities between our creative vision and goals are so closely aligned. It’s that tension that excites me.”

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