Since its creation in 2018, Rihanna’s lingerie line, Savage X Fenty, has been a hit. The brand has received praise from both critics and fans for including pieces for bodies of all shapes, sizes, genders, and colors. Now, after three successful runway fashion shows and being valued at $1 billion last February, the singer and founder has announced a new revenue avenue: physical locations in five cities across the country.
Rihanna posted on her Instagram account the announcement Friday, saying, “2022, we coming in HOT!we bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores” along with a picture of a storefront. The first store will open in Las Vegas later this month with other locations appearing in Los Angeles, Houston, Philadelphia, and Washington, DC at an unknown time.
The Savage X Fenty line includes bras, underwear, sleepwear, and loungewear of sizes 32A to 42DD and XS to 3X.
