Renowned actress Scarlett Johansson ventured into the beauty industry with the launch of her new plant-powered beauty brand, The Outset, in 2022. Recently, the brand has launched in the UK and Europe, aiming to offer consumers sustainable and effective skincare solutions.
The Outset skincare line, Johansson founded with Kate Foster, has made its highly anticipated debut in the UK with Cult Beauty.
Cult Beauty will offer The Outset’s cleanse, prep, and moisturize offering, which includes its Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, and Nourishing Squalene Daily Moisturizer.
This also includes the Smoothing Vitamin C Eye Cream, Restorative Niacinamide Night Cream, Exfoliating Caffeine Micro Polish, Ultralight Moisture-Boosting Oil, and Purifying Blue Clay Mask.
The price range for The Outset’s products in the UK will begin at 32 Pounds, offering consumers options at various price points. Additionally, for those looking to kick-start their skincare routine, there is a convenient daily essentials starter kit available for 50 Pounds, providing a curated selection of must-have products.
The founders of The Outset drew inspiration from their personal experiences of battling acne and skin sensitivities over an extended period. The brand aligns itself with the gentle skincare movement by introducing a range of eight indispensable products. These formulations are specifically crafted to fortify and nourish the skin barrier, promoting optimal skin health and resilience.
“I saw that so many others could identify with my skin struggles. My goal was to prove that gentle, barrier-nourishing products could deliver amazing results. And it had to be easy, as effortless as slipping on your favorite white tee.” said Johansson.
The entire product range from The Outset features a signature ingredient known as the Hyaluroset Complex. This exclusive complex, derived from botanical sources, serves as an alternative to hyaluronic acid. It effectively provides the skin with both instant and long-lasting hydration, resulting in a plumper, smoother, and nourished complexion.
The Outset puts itself apart from other beauty brands by emphasizing sustainability and the use of plant-powered ingredients. Johansson, who has always been passionate about environmental causes, saw an opportunity to create a brand that aligns with her values and provides consumers with conscious beauty choices. The brand’s mission is to combine nature’s potential with scientific innovation to deliver high-performance skincare products without compromising the planet.
“We believe in radically gentle, audaciously nourishing, plant-powered hydration for simply healthy skin,” said the brand, “The Outset is where simplicity and purpose meet – clean, results-driven skincare for all.”
