If you’ve been on Facebook lately, you might have noticed a large number of celebrities as well as regular people posting videos of them dumping a bucket of ice water on themselves. And if you’re like any other normal person, you might wonder why. Well, the #IceBucketChallenge is actually a social media campaign to raise awareness for ALS, also known as Lou Gehrig’s disease, a neurodegenerative disease that impacts the brain and spinal cord, causing progressive paralysis. The rules are simple. You have to dump a bucket of ice water on yourself, record it and post it online. After you do your video, you have to recommend other people, and if they don’t do the ice bucket challenge within 24 hours, they have to donate money to ALS research. Seems simple enough right? Well, the social media campaign is actually taking off in a big way with donations coming in 10 times more often in a day than ever before. Guess people don’t like ice water dumped on them. Who knew? So how about it? Will you guys do the #IceBucketChallenge? Send us links of your videos or videos of your friends and we might be inspired to take the challenge ourselves.
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