Fashion Designer of the Month for August 2020

Bio

British Fashion Designer, Stella McCartney, was born in London, England in September of 1972. Daughter of Sir Paul McCartney, former Beatle, and Linda McCartney, a known photographer, and animal rights activist. Influenced by her mother’s love and respect for animals, Stella created her brand around fur-free and leather-free apparel. Her interest in fashion started at an early age and by 13 she began creating her clothes. She later started working in an internship with Christian Lacroix, which inspired her to pursue a degree in fashion design at Central Saints Martins. Ms. McCartney is known for her “sharp, simple tailoring with a feminine edge and considerate approach to wearable design.” (Sowray, 2012). Most of her apparel is made with vinyl or plastic and the belts and bags are made from raffia and fabric. 

She worked for the Vendôme Luxury Group to help them reinvigorate its 45-year-old design label, Chloe. Of course, she succeeded in strengthening the brand again and making it desirable for the public. She also brought a brand celebrity cult, due to her high-profile customers and friends, like Madonna, Kate Hudson, Kate Moss, and many others. She collaborated with Gucci on launching a new design label produced under her name. No matter who she worked with, her request was always to use no leather and no fur in any of her apparel. Stella launched a line of organic skincare products, perfume, and a collection for children. Later she designed the uniforms for the athletes representing Great Britain in the 2012 Olympics and Paralympics games. 
By 2018 she had entered a partnership with Moet Hennessy- Louis Vuitton, “the largest luxury products company in the world” (Cosgrave, 2012).  

Stella McCartney is considered one of the most influential fashion designers of the year 2020. With 32 years of experience in the fashion industry, she is the foremost advocate for sustainability in fashion. Her excellent designs took her to design the dress for Meghan Markle, which she wore to the Royal Wedding reception. In her fall ’20 collection, she sent models dressed as animals down the runway, followed by an Instagram campaign featuring animal cartoons to create awareness of the abuse and killing of animals for their furs. 

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Past Picks of the Month