Augusta Auctions, a vintage clothing company owned by Karen Augusta, recently sold this cream colored zoot suit at auction for $78,000. Originally priced by Karen to sell at $600-$900, the suit began to receive calls from museums from around the country. While Augusta admitted she thought the suit could sell for “as much as $5,000, maybe more ” she didn’t think it would sell at such a high price.
The old fashioned fashion statement was bought by a large museum that aggressively outbid a second, eager bidder. It was the only suit of its kind known to have auctioned in the U.S., which placed it in high demand.
Since the announcement of the Metaverse, brands have been working on ways to incorporate their products into the future internet universe creatively. A year ago, a metaverse creation company called Virtual Brand Group partnered with fashion retailer Forever 21 to launch a new line of clothing for the Roblox universe. Virtual Brand Group is also working with Pacsun, Tommy Hilfiger, and Ralph Lauren to create more virtual lines.