Beauty
The beauty industry is witnessing a significant shift as more men embrace skincare and makeup as part of their daily routine. What was once considered a largely female-oriented market has evolved, with male-centric products and beauty lines seeing a sharp rise in demand. This “men’s beauty boom” is reshaping standards,...
When Miss Darcei, an African American beauty influencer, opened a PR package from TIRTIR, a Korean cosmetic brand, she discovered that the foundation’s darkest shade was nowhere near her skin tone. This was not a new experience for her; she had previously received PR packages from other K-Beauty brands, such...
Global brand Dior opens its first beauty and fragrance boutique in North America this week. The new store opened on Wednesday, October 30th, in New York City’s lower Manhattan neighborhood, SoHo, near Dior’s existing Women’s and Men’s boutiques. This marks Dior’s latest addition to its beauty-only boutique locations, following multiple...
In today’s digital age, social media has become a significant influence on beauty standards. Platforms like Instagram, TikTok, and Snapchat have revolutionized how we view and define beauty, but they’ve also created a narrow, often unattainable vision of perfection. Filters, photo editing apps, and carefully curated images present an idealized...
A brand new lipstick line from Celine has officially launched. Celine’s new Rouge Triomphe lipstick represents the fashion brand’s official expansion into makeup. The lipstick was first announced in March as the first item of its first-ever beauty line Céline Beauté, marking the brand’s return to makeup after 50 years. ...
New cosmetics based on the popular Anime and Manga franchise Sailor Moon are set to release early next year. According to Bandai Namco, the limited-edition Sailor Moon: Miracle Romance, the seventh product in Creer Beaute’s Shining Moon Powder series, will be released in early 2025. Originally launched in 1995, Sailor Moon has...
Ulta Beauty announced a collaboration with the American toy brand Mini Brands this week. Launched in 2019, Mini Brands is a popular toy company specializing in tiny collectibles for popular brands. Unlike other toy collectibles, Mini Brands capsules can cost as little as $10. Currently, there are over 90 miniature...
Skin cycling is a new practice in skincare that is rapidly gaining popularity. The goal of this dermatologist-approved regimen is to reduce the possibility of irritation or over-exfoliation while maximizing the benefits of potent skincare components. The goal of skin cycling is to carefully alternate active ingredients in your skincare...
The beauty business has long faced criticism for its limited portrayal of skin tones, frequently favoring lighter complexions while ignoring the diversity of its clientele around the world. However there has been a significant shift in favor of inclusivity in recent years, with cosmetic firms at last accepting a range...
Prada Beauty announced Thursday morning that global pop star Sabrina Carpenter would be their new Global Ambassador. This new partnership comes ahead of the singer-songwriter’s upcoming fall tour. Prada Beauty is the newest makeup branch for the world-famous luxury fashion brand. Launched in 2023, Prada Beauty focuses on combining luxury...
Global cosmetics brand Maybelline New York announced Shay Mitchell as its new global brand ambassador late Wednesday evening. “A champion of self-expression and a true creative powerhouse, Mitchell will bring her unapologetic self to Maybelline New York as she begins her global ambassador role,” said Maybelline in the press release....
The digital world is always changing, and rapid gratification is the norm, thus the beauty business is seeing a seismic shift towards real-time innovation and interaction. The industry is changing to suit the expectations of a fast-paced, hyperconnected environment where immediacy is crucial, from product creation to customer encounters. In...
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