I was one of the 4.6 million viewers that tuned into the premiere of Fashion Star and I think I may have found a new favorite show. Coming from someone who makes a point not to get hooked to a show based on a busy schedule, it means something. The concept of the show is a fantastic opportunity not only for the aspiring designers, but for the companies as well.
Sak’s Fifth Avenue, H&M and Macy’s each featured designs that, as promised were buyable in-stores and online the next day. Below, find some designs that made the cut. The response was exciting: As of Friday morning all are sold out! Talk about on-demand.
I read reviews of the show and there was a lot of judgment on the number of viewers and damning the show to be just another unwatched attempt soon to be cancelled. I, however disagree. As with any premiere, viewers who’ve seen the commercials and ads and were interested enough will tune in immediately. Others wait to hear from their friends to consider it worth their time. I think that the show could eventually have a large viewer population.
One review I do agree with is that the show might benefit companies over the designers, but I feel that issue is remedied by the mentors having the overall last say in who leaves the show. Fashion is one of those things that is so subjective, it’s hard to say what looks good and what doesn’t. But in the world of business, it’s pretty much black and white. Either it can be sold or it can’t. We can’t wait to see what happens tomorrow. Good luck, future designers.
