A new Disney x ColourPop collaboration is here, and it’s all about Alice in Wonderland! This limited-edition collection is launching online on April 13th at 1 PM ET.
Tag: Ulta
e.l.f. Beauty Stock Is Booming
One of the most affordable makeup brands on the market, e.l.f., was founded in 2004 in Oakland, California with the goal of “selling premium cosmetics” for only a dollar. Through the 2010 era of YouTube beauty gurus like Bethany Mota, the popularity of the brand skyrocketed as tweens and teens jumped to get their hands on all the products they could at an extremely reasonable price point.
Ulta Beauty Launches Digital Innovation Fund
The largest beauty retailer in the United States has just announced the official launch of Prisma Ventures, a digital innovation that will invest $20 million in technology startups. The main objective behind this launch is to encourage long-term partnerships by providing these tech startups an insight into Ulta’s expertise and resources. Fund participants will receive access to Ulta Beauty’s innovation team, consumer insights, and in-market testing opportunities.
5 Best Summer Fragrances
Hot summer days are approaching, which calls for airy, sweet fragrances to compliment your look. It’s time to switch out your cozy and spicy winter fragrances and hop into summer with more sparkling and crispier notes. While it’s not necessary to switch up your fragrance rotation with the changing season, these ten fragrances will have you wanting to spice up your collection with new and improved perfumes.
