Korean and Japanese makeup brands have proven superior to their Western counterparts. Brands like Dasique, Club Clio, and Entropy are changing the makeup game. One of the main reasons Korean and Japanese makeup brands dominate the market is their integration of skincare into makeup products, which protects our skin instead of damaging it. Unlike Western […]
Tag: beauty
Brand Trips are a Sign That Companies Don’t Care About Their Consumers.
As with everything, the prices of cosmetics are rising. Nowadays, drug store makeup costs the same amount as luxury makeup, defeating the purpose of having cosmetics in accessible places like drugstores. It might seem like the rising prices are due to inflation, but a closer look at the beauty industry on social media shows that […]
The Clean Girl Aesthetic Predicted The Rise of Fascism
In the wake of the COVID pandemic, a new aesthetic rose through the cracks with tailored Pinterest boards and TikTok videos espousing the perfection of the “Clean Girl Aesthetic.” This lifestyle focuses on health, beauty, and wellbeing. The aesthetic promotes ethical and clean products, skincare, minimal hair and makeup, and plain basics. At the root […]
Op-Ed: Why is TikTok Politicizing Makeup?
In an already divided nation, TikTok has brewed another way to separate liberals and conservatives: by their makeup looks. After having redownloaded TikTok this past week, after a very short ban of the app in the United States, I stumbled across the resurgence of this liberal vs. conservative makeup trend from 2021. The trend does […]
You Need to Add A Gua Sha to Your Skincare Routine
On the surface, it appears as a simple, sleek, jade triangle, but the gua sha has the power to transform a face, eliminate a double chin, and sharpen cheekbones without any plastic surgery or injections. This fantastic tool was designed by traditional Chinese medicine to help drain fluids around the face by activating the body’s […]
Miss Netherlands Beauty Pageant Cancelled
As women across the globe gather to determine who is the most beautiful and earn national pageant titles, one country is stepping away from the tradition. In late 2024, Miss Netherlands organizer Monica Van Ee announced that the pageant would no longer be held, declaring the feminine beauty competition “no longer of its time.” Another […]
Men’s Beauty Revolution: Breaking Stereotypes One Product at a Time
The global beauty industry is undergoing a significant shift, with men stepping into the spotlight as key consumers of skincare, grooming, and beauty products. Once considered taboo or reserved for women, the concept of men’s beauty is breaking stereotypes and redefining societal norms. The rise of men embracing self-care is not just a trend; it’s […]
Miss America Pageant Crowns Winner
The 2025 Miss America winner was crowned on Sunday, January 5. Abbie Stockard, crowned Miss Alabama in June, took home the crown and $55,000. Stockard is a 22-year-old nursing student and cheerleader for Auburn University. The competition saw 51 competitors—one for every US state, Washington DC, and Puerto Rico. The pageant was historical, with Annette […]
Bangs are Back in 2025
Out with the old and in with the fringe! Bangs are back and bigger than ever in 2025, thanks partly to some celebrities rocking the latest look. From Daisy Edgar-Jones to Billie Eilish, all of the hottest celebrities have revealed new looks over the last year, including a variety of fresh fringe. With Y2K trends […]
If You’re Over 24, You Need to be Using Vitamin C Serum
While many people notice wrinkles and fine lines on their faces by their mid-30s, research from scientists at the University of Utah indicates they begin forming as early as the mid-20s due to the body’s natural decrease in collagen production, which, for most, begins around age 24. Increased use of drugs, alcohol, and nicotine can […]
Best Moisturizers For Winter Months
As the winter months move in with a single crips breeze, a December wind can leave your skin chapped and crusty. Not only is dry skin uncomfortable, but it’s also a definite beauty faux pas. Luckily, some quality products are on the market to keep your face as moist and supple as Moo Deng. The […]
Sustainable Beauty Hacks to Keep You (And the Planet) Looking Good
While the global beauty industry continues to create new products for everything from wrinkles to hair oil, fast-paced market consumption is causing havoc to our environment. The worldwide beauty industry produces more than 120 million packaging units each year. “If current consumption levels continue, there will be 12 billion tons of plastic in the landfill,” […]
