Everything has made its way onto social media nowadays. We scroll through our feeds and see a variety of different content–fashion advice, celebrity drama, cat videos, and now we even see influencers creating content geared towards a political audience. From all sides of the political spectrum we are seeing more and more influencers, mainly of […]
Tag: Influencers
Casting Influencers as the New Theater Marketing
TikTok star, Charli D’Amelio, was recently cast as a dancer in the Broadway production “& Juliet,” drawing in a new fanbase. Social media stars aren’t just promoting shows anymore, but taking part in them. This encourages younger audiences to explore the theater world, but many wonder if these creators genuinely deserve their spot. Although many […]
Online Influencers and Health: Do They Really Know Best?
It feels like every day now when there’s a new health trend being pushed by influencers that people blindly follow and with this blind trust, deception is easy to achieve. These online influencers may push a certain lifestyle, but do they truly believe in what they say or are there other motivators? Influencers are, inherently, […]
Health Is Not a Hashtag: The Commodification of Wellness on Social Media
In the age of Instagrammable smoothies and TikTok therapy hacks, wellness has become less about health and more about branding. What was once a personal journey toward balance and self-care has been repackaged into a marketable aesthetic — one that thrives on curated feeds, affiliate links and aspirational lifestyles. Social media platforms have transformed wellness […]
The Medicalization of Weight and the Death of Diet Culture
The era of kale chips, waist trainers and detox teas may be drawing its final breath — replaced by a once-obscure injectable medication called Ozempic. Celebrities and social media influencers alike have helped catapult Ozempic and similar glucagon-likepeptide-1 (GLP-1) agonists into the cultural spotlight. Originally developed for diabetes management, these medications are now marketed — […]
It’s Easy to Mistake Needing New Clothes for Over-Consumption When Everyone on Social Media’s Doing Clothing Hauls
If you’re not someone who pays attention to how their body changes year to year and buys clothes consistently, you might think that influencers doing fashion hauls is pointless. Especially if you’re watching those huge clothing hauls that beauty influencers post with the changing seasons, needing new clothing can feel like you’re playing into the […]
Popularity Doesn’t Equal Talent: Influencers are Equating Money with Skill
It’s a pattern that once an influencer reaches enough fame, they break into creative endeavors like the music industry, Hollywood, Broadway and more. With these industries being so exclusive and hard to break into, it makes sense that once someone has access to money, they pursue their passion. But what these influencers don’t realize is […]
Brand Trips are a Sign That Companies Don’t Care About Their Consumers.
As with everything, the prices of cosmetics are rising. Nowadays, drug store makeup costs the same amount as luxury makeup, defeating the purpose of having cosmetics in accessible places like drugstores. It might seem like the rising prices are due to inflation, but a closer look at the beauty industry on social media shows that […]
Is Social Media Increasing Depression Rates?
There’s a lot of talk about how people are increasingly depressed because of social media, and it is true. According to the Child Mind Institute, teenage and young adult users who spend the most time on social media apps such as Instagram and Facebook were shown to have a 53% higher rate of reported depression […]
Op-Ed: Why is TikTok Politicizing Makeup?
In an already divided nation, TikTok has brewed another way to separate liberals and conservatives: by their makeup looks. After having redownloaded TikTok this past week, after a very short ban of the app in the United States, I stumbled across the resurgence of this liberal vs. conservative makeup trend from 2021. The trend does […]
