A recent makeup stunt by global tech company Apple has many consumers wondering if the company is venturing into the Beauty industry. While it certainly looks promising, the Apple blush compact seems to be just promotional material for the new MacBook Neo. It’s emblematic of companies like Apple to appeal to a certain female demographic. […]
Tag: Makeup
CVS or Sephora? Walgreens or Ulta?
At almost every convenient store, drug store, and malls or outlets, there are products to be tried and makeup to be bought. With all of the options we have, it can become overwhelming trying to find the products that paint our face the way we like it. Should we spend $100 and only leave with […]
Could K-Beauty Be Seeing The Rise Of Its Biggest Competition?
The Korean beauty industry has settled well within the Western beauty market. In the last few years, its popularity has grown significantly and will likely be a powerhouse in the beauty industry for years to come. With K-beauty’s dominance certain, many within the industry have begun wondering what might compete with it in the near […]
Goodbye Glam, Hello Clean Girl!
Years ago, when we went on the glorious run to Sephora, we were filling our bags with full-coverage foundations, the brightest glitter eyeshadows, and lipstick bold enough to be seen from a mile away. We were in love with glam, always beating our faces to the highest degree we could. As the years have passed, […]
The Power of Influencers on Our Makeup Bags
Buying new makeup products because our favorite creators used them is not anything new or foreign. If we recall the Youtube beauty channel empire of the 2010s, we remember running to the makeup store as soon as videos dropped. We all desired to be able to paint our faces the same way, despite how much […]
I Don’t Wear Makeup, But I Love Watching Other People Do It
I don’t wear makeup. Not for any particular reason, and not because I have a strong stance against it. I just never truly picked it up. I’ve never owned a foundation brush, never contoured my cheekbones and couldn’t tell you the difference between warm and cool tones if my life depended on it. Still, I’ve […]
The First Time I Realized I’m “Supposed” to Wear Makeup
Picture this: it’s the night of your 6th grade dance, and you’ve been counting down the days for weeks. You’ve never been to a school dance before, so you have no real idea what to expect. It doesn’t matter that it’s just “Neon Night.” It’s your first dance, and that means you have to look […]
The Problem with the Phrase “You Don’t Need Makeup”
“You don’t need makeup.” It sounds like a kind thing to say. Some people might even enjoy hearing this. Honestly, every time I heard this phrase, I knew the person saying it meant it as a compliment. It’s supposed to be a good thing. I would be inclined to agree if I didn’t notice the […]
The No Mascara Look Is the Way to Go
Mascara has always been my least favorite part of doing my makeup. There are always clumps, smudges and that constant worry of either too little or way too much. It’s genuinely exhausting. All that struggle, until I came to such an obvious conclusion – no one is forcing me to wear mascara. It sounds silly, […]
Goodbye Dark Brows, Hello Bleach
Just a few short years ago, we were all grabbing our pencils and concealers to watch the latest tutorial on how to get the “Instagram” eyebrow. Now? Well, bleach is having its turn. From runways to Tiktoks, women everywhere are ditching the pomade and turning to peroxide. Bleach brows were first seen in the high […]
GRWM Videos Change How We See Ourselves
Everyone online has seen the trend. A girl, recording on TikTok, starts doing her makeup while talking about her life. Whether it be her weekend plans, a breakup or a pimple on her chin, we are all obsessed with the gossip. It’s not about just getting ready, it’s the whole process of sharing yourself. When […]
“Blush Blindness” Is Better Than None At All
Most girls have had that moment of finishing up your makeup and wondering: I feel like I’m missing something? Maybe you add a bit more sparkle to your eyelids or refresh that gloss on your lips, but, for me, there’s always one answer to complete the look – more blush. I usually end up looking […]
