Tag: Europe

The Tariff Trap: How US Brands Become Collateral Damage

The Tariff Trap: How US Brands Become Collateral Damage

The denim giant Levi Strauss & Co. is a quintessential symbol of American culture, its iconic jeans recognized on every continent. But the brand recently issued a stark warning that reveals a hidden and dangerous cost of United States (US) trade policy: the risk of becoming a political target. Levi’s warned in its United Kingdom […]

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