Tag: Advertising

Why is endorsement by an athlete so effective? (Op-Ed) 

Why is endorsement by an athlete so effective? (Op-Ed) 

Now more than ever, it’s incredibly common to spot professional athletes in advertisements and commercials in all formats, whether that be television commercials, social media content, print, etc.  To be fair, a good portion of these endorsements are for products or services that align with athletics; athleticwear such as shoes, sports drinks, and exercise equipment […]

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