Tag: Appearances

Fashion and Politics: Why Appearances Matter

Fashion and Politics: Why Appearances Matter

The phrase “appearances matter” may put a lot of people off thanks to its superficial connotations, but in the sphere of politics, it is perhaps the one thing that is universally true. Public image is the driving force behind all politician’s careers. The people’s perception of the politician impacts whether they get into office, what decisions they make, how far they can take their agendas, and ultimately how successful their careers and administrations are. Appearances carry a lot of weight in politics. This is because appearances can be manipulated to create a narrative and reveal a person’s character. Fashion plays a large role in creating these narratives and public images, as it holds the power of influence, which is of course the politician’s greatest tool.

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