Tag: Avant-Garde

Icelandic Perfumery Takes Avant-Garde Approach to Fragrance

Icelandic Perfumery Takes Avant-Garde Approach to Fragrance

Frontman of the Icelandic group Sigur Rós, Jónsi Birgisson, with the help of his family has turned his band’s old studio into a perfumery. Jónsi and his three sisters, Inga, Lilja, and Rosa opened their shop in Reykjavik’s old town, in an iron building down an alleyway called Fischersund. Named after its location, the family run perfumery offers a variety of extremely unique scents.

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