Just Women’s Sports, a start-up that aims to help elevate women’s sports coverage, has attracted some major athletes and announced that they’re receiving $3.5 million in investment from a multitude of individuals and other entities. According to the United Nations Education, Scientific and Cultural Organization (UNESCO), only around 4% of sports media is devoted to covering women’s sports. Haley Rosen, who runs Just Women’s Sports, set out to change the narrative by getting women’s sports into the narrative.