A new trend has taken over tiktok once again but this time, it’s reigniting a discussion of the way white creators all too often, appropriate beauty practices from black and brown communities.
In a video posted on December 28, 22-year-old influencer Alix Earle listed her top Amazon purchases of 2022. One of her favorite beauty, wellness, and tech finds is Mielle Organics’ Rosemary Mint Scalp & Hair Strengthening Oil, which is often used by those with curly or textured hair. (Mielle, a Black-owned brand, specializes in natural hair products.)