Tag: Spotify Wrapped

Every year around Christmas time, Spotify releases Spotify Wrapped to all of its users. Since 2016, the streaming giant has generated end-of-year listening statistics that claim to reveal users’ most intimate music secrets. Endless discourse about most-played songs, guilty pleasures and expected genres ensues. It’s a savvy marketing scheme for a platform that otherwise makes headlines for paying musicians poorly, although it seems few of us can resist the opportunity to show off our exemplary choices. But what can this data really tell us about our music taste?