Elon Musk’s net worth has more than halved over the past 13 months, making it the biggest loss of wealth in modern history.
According to the Bloomberg Billionaires Index, Musk’s net worth declined by a striking $208 billion in the past year alone–that’s roughly the same as the annual GDP of Greece. That amount is also more than the total net worth of the world’s richest person, LVMH CEO Bernard Arnault, and makes Musk the only person in history to have ever lost $200 billion.
One of the most affordable makeup brands on the market, e.l.f., was founded in 2004 in Oakland, California with the goal of “selling premium cosmetics” for only a dollar. Through the 2010 era of YouTube beauty gurus like Bethany Mota, the popularity of the brand skyrocketed as tweens and teens jumped to get their hands on all the products they could at an extremely reasonable price point.
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