The Taco Bell hotel opened up in August 2019 in Palm Springs, California, right after the highly popularized “Coachella Fest.” Taco Bell, the chain known for its Mexican pizza and Doritos locos tacos, has decided to open a Taco Bell-themed Hotel that also features a gourmet edition of the fast-food restaurant. As of now, it is most known as a pop-up hotel. It is taking over an existing hotel that was once very known in the Palm Springs area as the “V Palm Springs.” One of the advertised experiences includes DJs, hot yoga, cocktail hours, moving screenings, branded mani-pedis, pool parties, and an array of Taco Bell dishes with a gourmet twist not available to the public.